Used Boat & Outboard motor

Market Trends in the Japanese Marine Industry

The demand for boats in Japan initially saw an increase due to the impact of the COVID-19 pandemic, but it is now on a decline. Specifically, the number of new boat license holders has decreased, returning to pre-pandemic levels. While demand for sharing services has slightly recovered post-pandemic, with an increase in usage for fishing and leisure activities with family and friends, the overall situation remains challenging.

As for outboard motors, in the domestic market, there is consistent demand for outboard motors, and exports make up a significant portion of the total shipment value. Japanese-made outboard motors hold a strong share in overseas markets, and there is steady demand for these motors, particularly for their high performance and reliability. Thus, while domestic demand remains relatively stable, there is a high reliance on the overseas market.

In Japan, the demand for marine products has been supported by the 50-60 age group. However, as this generation is no longer using boats and outboard motors as actively as before, it is expected that many products will enter the used market in the future. Furthermore, these boats and outboard motors have been well-maintained, creating a great opportunity for overseas customers who wish to acquire high-quality marine products at an affordable price. As a result, numerous favorable deals are anticipated to emerge.